Excellent customer service is one of the critical competitive advantages for any business. Here are 18 quotes to spice up a presentation.
"Customer satisfaction is worthless. Customer loyalty is priceless."
- Jeffrey Gitomer
"Unless you have 100% customer satisfaction… you must improve."
- Horst Schulz
"The customer's perception is your reality."
- Kate Zabriskie
"There is a big difference between a satisfied customer and a loyal customer."
- Shep Hyken
"Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you."
- Chip Bell
"Do what you do so well that they will want to see it again and bring their friends."
- Walt Disney
"You don't earn loyalty in a day. You earn loyalty day-by-day."
- Jeffrey Gitomer
"Repeat business or behaviour can be bribed. Loyalty has to be earned."
- Janet Robinson
"The goal of a company is to have customer service that is not just the best but legendary."
- Sam Walton
"When the customer comes first, the customer will last."
- Robert Half
"An ounce of loyalty is worth a pound of cleverness."
- Elbert Hubbard
"If you're not serving the customer, your job is to be serving someone who is."
- Jan Carlzon
"Satisfaction is a rating. Loyalty is a brand"
- Shep Hyken
"A loyal customer doesn't consider alternatives. He won't mind paying premium for his valued loyalty. A repeat customer will consider options."
- Unknown
"Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all. It is a force which leaps into being only when conditions are exactly right for it - and it is a force very sensitive to betrayal."
- Maurice Franks
"The purpose of a business is to create a customer who creates customers."
- Shiv Singh
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter Drucker
"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing."
- John Russell
Koen Schreurs
